SOCHEWS

1. welcome to optimism

Agency: Wieden+Kennedy, London
Claim to fame: The iconic ‘Cog’ tv ad for Honda

If you want a peek at life inside an ad agency, this is it. According to them, it’s full of rooftop BBQ parties, costume dress-ups and 5am meetings. Their sister blog, W+K Portland is also worth a look (mainly ‘cos they put up previews of their latest projects for Nike).

2. barbarian blog
Agency: The Barbarian Group
Claim to fame: Subservient Chicken for Burger King

They mix their latest digital work with funny little tidbits, but they also give great advice. Eg. 10 rules for epic web design.

3. Brains On Fire Blog
Agency: Brains On Fire
Claim to fame: Their blog

This tiny agency in the middle of nowhere probably owns my favourite agency blog. That’s because passion oozes out of every sentence. They believe in creating movements, and boy, they talk and dream big. That’s the kind of agency - hell, company - I hope to work in one day.

4. MAD
Agency: TBWA\
Claim to fame: All your PC vs. Mac ads

Shameless plug. I work in TBWA\Tequila Malaysia, and everyday, we get newsletters from our global HQ on the latest trends and findings across the world. Thankfully, they’ve put up their thoughts on this blog, and I’m happy others can pick the insights coming from these genius minds.

5. M!
Agency: Modernista
Claim to fame: The RED campaign for Bono, and their mindfuck of a company website.

Because they’re doing shit beyond advertising (like U2 videos and magazine redesigns), and well, they’re interesting.