SOCHEWS

“In the increasingly information-heavy times in which we live, distractions abound. The word distraction literally points back to a certain losing (dis) of control (traction). We start off with an intention to focus on something, but then a momentary lapse of clarity leads us astray.  The drifting isn’t just arbitrary – there is a subtle attraction, and our attention finds itself diverted. It doesn’t help that there are many things vying for our time, some of them designed specifically to reel us in. And then there are times when we actually want to mentally check out. This is what a mindset of entertainment is, seeking amusement over engagement, and appearance over essence.”